BET Networks’ Finale of THE NEW EDITION STORY Dominated Social Media and Had Celebrities, Press and Viewers Alike Wanting More and Nostalgically Asking “Is This the End?”

BET Continued to Dominate Social Media as the #1 Most Social Network on TV Thursday, January 26, for the Third Night in a Row

Encore Dates Set for Saturday, January 28, Monday, January 30 and Monday, February 20

Category:

Friday, January 27, 2017 5:25 pm EST

Dateline:

NEW YORK

Public Company Information:

NASDAQ:
VIA
NASDAQ:
VIA.B
"The biggest production in BET history did not fail to disappoint its fans."

NEW YORK--(BUSINESS WIRE)--BET Networks’ THE NEW EDITION STORY had the press and internet buzzing during its three night run with the never-told-before story that follows New Edition, the group that laid the foundation for how modern-day boy bands look, feel and sound, from their humble beginnings as kids in Boston to global mega stardom. BET continued to dominate social media as the #1 most social network on TV Thursday, January 26, for the third night in a row.

Additionally BET announced today encore dates of THE NEW EDITION STORY confirmed for:

  • Saturday, 1/28 from 11am-5pm
  • Saturday, 1/28 from 5pm-11pm
  • Monday, 1/30 from 8pm-2am
  • Monday, 2/20 from 6pm-12am

The first night kicked off with record-smashing ratings with the series being the highest rated for BET in 5 years. Celebrities, Press and viewers hit social media in droves to echo their love for the band and the miniseries. Highlights included below

Press

“The New Edition Story,” a vibrant, fiercely committed three-night mini-series that begins Tuesday on BET, is overflowing with love ...- NY Times

“The New Edition Story treats the boy band with the respect it derserves” – LA Times

“The New Edition Story” rises above the typical musical biopic. -The Boston Globe

“Like New Edition's music, the film will outlive this generation and the next.” – Billboard

“Seriously, New Edition Story is on its way to being the best black TV biopic since The Jacksons: An American Dream aired on ABC in 1992” - Buzzfeed

“The biggest production in BET history did not fail to disappoint its fans.” – Ebony

“100% Certified Fresh” – Rotten Tomatoes

“The New Edition Story colorfully showcases its subjects with honesty and clarity while offering an entertainingly paced overview that leaves room for plenty of the group’s greatest hits.” – Rotten Tomatoes Critics Consensus

Celebrities

Earvin Magic Johnson

https://twitter.com/MagicJohnson/status/824387287991476225

Kerry Washington

https://twitter.com/kerrywashington/status/824811593519075328

LL Cool J

https://twitter.com/llcoolj/status/823889701467787266

Missy Elliott

https://twitter.com/MissyElliott/status/824083837936398337

Gabrielle Union

https://twitter.com/itsgabrielleu/status/824830726885474305

Donnie Wahlberg

https://twitter.com/DonnieWahlberg/status/824265585508970496

Charlamagne Tha God

https://twitter.com/cthagod/status/824094436611203073

Matthew Cherry

https://twitter.com/MatthewACherry/status/824806554239070208

Fans

@jazzyharmonica

https://twitter.com/jazzyharmonica/status/824830435125493760

@behavingBougee

https://twitter.com/BehavingBougee/status/824824342718664704

@andrenaKmovin

https://twitter.com/AndrenaKMovin/status/824467226266861568

@Dayanpreval

https://twitter.com/dayanapreval/status/824827008865665024

@Jahnaimonroe

https://twitter.com/jahnaimonroe/status/824096880028221441?ref_src=twsrc%5Etfw

The star-filled THE NEW EDITION STORY cast INCLUDES Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, Woody McClain, Dante Hoagland, Caleb McLaughlin, Jahi Winston, Myles Truitt and Tyler Williams as NEW EDITION along with La La Anthony, Yvette Nicole Brown, Monica Calhoun, Lisa Nicole Carson, Sandi McCree, Wood Harris, Michael Rapaport, Faizon Love, Duane Martin Tank and Bre-Z. Along with a stellar cast, THE NEW EDITION STORY includes a collective of award-winning producers and directors including iconic music powerhouses James “Jimmy Jam” Harris, Terry Lewis and Kenny “Babyface” Edmonds, Executive Producer Jesse Collins and award-winning director Chris Robinson.

THE NEW EDITION STORY is executive produced by Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment; directed by Chris Robinson (ATL) and co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.

For behind the scenes look at the making of the film, plus exclusive clips and photos from THE NEW EDITION STORY, log on to http://www.BET.com/shows/the-new-edition-story.html and join the conversation on social media using the hashtag #NewEditionBET.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

About Jesse Collins Entertainment

Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television’s most memorable moments in music entertainment. Formerly Executive Producer/EVP of Cossette Productions, Collins has produced ground-breaking and award winning television programming including the BET Awards, the GRAMMY Awards, Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF Awards and the BET Hip Hop Awards. Collins is an executive producer of the hit TV series, Real Husbands of Hollywood starring Kevin Hart and the upcoming original miniseries based on the iconic music group New Edition. He has worked with a myriad of superstar talent including Will Smith, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to http://www.jessecollinsent.com/ for more information on the company.

Multimedia Files:

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BET Networks' THE NEW EDITION STORY Miniseries Dominates Social Media. #NewEditionBET Photo Credit: Bennett Raglin/BET Networks (Photo: Business Wire)
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Contact:

BET Networks:
Luis Defrank, 212-205-3156
Luis.defrank@bet.net
or
Sunshine Sachs:
Betsy Rudnick, 212-691-2800
Rudnick@sunshinesachs.com
or
Paula Witt, 212-691-2800
witt@sunshinesachs.com

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