Viacom Announces Multi-Year Content Partnership with Tyler Perry

Exclusive Agreement Encompasses TV, Film and Short-Form Video

Friday, July 14, 2017 10:07 am EDT

Dateline:

NEW YORK

Public Company Information:

NASDAQ:
VIAB
NASDAQ:
VIA
"Viacom has a rich tradition of reaching my audience through their TV, film and digital platforms and I am excited to partner with them"

NEW YORK--(BUSINESS WIRE)--Viacom Inc. (NASDAQ: VIAB, VIA) today announced it has entered into a comprehensive, multi-year content partnership with the award-winning writer, director, producer, actor and playwright Tyler Perry, encompassing television, film and short-form video.

Under the terms of the agreement, Perry will produce approximately 90 episodes annually of original drama and comedy series for BET and other Viacom networks, and Viacom will have exclusive licensing rights on this programming. In addition, Viacom will have exclusive distribution rights to Perry’s short-form video content, and Paramount Pictures will have exclusive “first look” rights on any new feature film concepts created by Perry.

The film agreement is effective immediately, with the partnership on Perry’s TV and short-form video content to go into effect in May 2019, following the expiration of Perry’s exclusive agreement with OWN: Oprah Winfrey Network. Viacom’s agreement will extend through 2024.

Bob Bakish, President and Chief Executive Officer of Viacom, said, “Today’s announcement represents an important step forward as Viacom continues to make swift progress against our new strategic plan. By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms. Tyler is a prolific creative force, and I’m excited that this collaboration will bring his signature humor and powerful storytelling to Viacom’s audiences while further cementing BET’s position as the leading home for bold, relevant African-American programming and scripted content.”

Debra L. Lee, Chairman and Chief Executive Officer of BET Networks, said, “I am delighted that we are deepening our longstanding relationship with Tyler. BET co-funded Tyler’s very first feature film, we’ve aired his movies and many of his series with great success on our networks, and we’ve honored his tremendous talent with our signature awards. This partnership will allow us to work even more closely with him and bring more of his iconic content to our viewers.”

"Viacom has a rich tradition of reaching my audience through their TV, film and digital platforms and I am excited to partner with them,” said Perry. “I am eager to have one home where I can leverage all of their assets to tell my stories to an even wider audience. I have been very blessed to have worked with the incredible people at Lionsgate and OWN over the last few years and I look forward to continuing my work with them on a non-exclusive basis.”

Perry is the creative mind behind seven television series and 16 feature films in addition to 20 plays and a best-selling book. His first television series, “Tyler Perry’s House of Payne” set then-ratings records for a basic cable sitcom when it debuted and was followed up by the highly successful “Meet the Browns.” Since then he has continued to launch a series of popular programs, including the sitcom “Love Thy Neighbor” and the drama “The Haves and The Have Nots.” His films include many box office hits, including his long-lasting “Madea” franchise.

About Tyler Perry

Tyler Perry is an established American actor, director, screenwriter, producer, playwright, author and philanthropist. Tyler started his career writing plays, many of which later became the inspiration for his film projects and included the introduction of the iconic character, Madea. Tyler’s first feature film, Diary of a Mad Black Woman, debuted at number one nationwide in 2005. In the ten years since, the 16 films directed by Tyler have all been met with massive commercial success and grossed nearly $2 billion. He has also stepped on the other side of the camera for other directors including David Fincher for Gone Girl, Rob Cohen for Alex Cross, Dave Green for Teenage Mutant Ninja Turtles: Out of The Shadows, and helped release Academy Award-nominated Precious as Executive Producer. Tyler has also made an indelible mark in the television space. In 2007, he debuted the TBS series “House of Payne” which broke cable rating records, and later launched the equally successful “Meet the Browns” on the same network. In late 2012, Perry partnered with Oprah Winfrey to bring scripted programming to her cable network, OWN, creating “For Better or Worse,” “Love Thy Neighbor,” “If Loving You is Wrong” and “The Haves and The Have Nots,” which continues to break ratings. In addition to currently working on his television series, this Fall Tyler will be releasing a book, Higher is Waiting, and the feature film sequel to his box office hit Boo! A Madea Halloween. He will also be releasing two more films in 2018, entitled Madea Family Funeral and She’s Living My Life, starring Taraji P. Henson.

About Viacom

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.

Contact:

Media:
Viacom Inc.
Jeremy Zweig, 212-846-7503
jeremy@viacom.com
or
Finsbury, on behalf of Viacom
Sara Evans, 646-805-2066
sara.evans@finsbury.com
or
Tyler Perry
Sunshine Sachs, on behalf of Tyler Perry
Keleigh Thomas Morgan, 323-822-9300
morgan@sunshinesachs.com

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