Nickelodeon Goes 'Over the Top' and Mobile with NTT Docomo's DTV-Channel In Japan

Tuesday, October 24, 2017 4:46 pm EDT

Dateline:

CANNES / TOKYO
"This is a great way to reconnect Japanese viewers with Nickelodeon and should open up tremendous new opportunities for the brand in this valuable and important market"

NICKELODEON GOES ‘OVER THE TOP’ AND MOBILE WITH NTT DOCOMO’S DTV-CHANNELTM IN JAPAN
1st ever launch of a Nickelodeon linear channel available only on OTT
18 OCTOBER 2017, CANNES / TOKYO
SUMMARYViacom has announced the launch of a new Nickelodeon linear channel via ‘over-the-top’ (OTT) and mobile platforms in Japan – the first time internationally it will make a Nickelodeon-branded subscription TV channel available only via streaming services.

CANNES/ TOKYO, 18 OCTOBER 2017 – Viacom has announced the launch of a new Nickelodeon linear channel via ‘over-the-top’ (OTT) and mobile platforms in Japan – the first time internationally it will make a Nickelodeon-branded subscription TV channel available only via streaming services.

The new channel will launch in the first quarter of 2018 on Japanese OTT platform dTV-ChannelTM(an NTT DOCOMO, INC. service). The newly packaged subscription-based linear channel will offer a range of iconic Nickelodeon animation titles including SpongeBob SquarePants, Dora The Explorerand Teenage Mutant Ninja Turtles.

The rollout of the new Nickelodeon OTT channel builds on the success Viacom has enjoyed with MTV-branded OTT channels in Japan, having launched MTV HITS on AbemaTV and MTV MIX on Hulu Japan in 2016 and 2017 respectively.

“Over-the-top and mobile offer an important growth path for Nickelodeon and our other flagship brands in mature subscription TV markets like Japan,” said Mark Whitehead, President and Managing Director, Asia Pacific, Viacom International Media Networks. “This is another strong example of Viacom forging deep and innovative partnerships with OTT and mobile distributors, like NTT DOCOMO’s dTV-Channel™ in Japan, to make our ‘must-see’ content available when, where and how consumers want to view it.”

Nickelodeon is not currently available as a linear TV channel on either cable or satellite TV platforms in Japan.

“This is a great way to reconnect Japanese viewers with Nickelodeon and should open up tremendous new opportunities for the brand in this valuable and important market,” Whitehead added.

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About dTV-ChannelTM

dTV-Channel™ is a subscription service offered by NTT DOCOMO, INC. If there is an internet connection, through any devise, smartphones or tablets, users can enjoy over 30 channels from movies to TV dramas to hobbies, real-time anytime anywhere.

About Nickelodeon

Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 160 countries and territories, via more than 80+ locally programmed channels and branded blocks. A Nickelodeon Japan TV network was previously available beween 1998 and 2009. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit www.nick-asia.com.

About Viacom International Media Networks

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.

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