Guided by Audience Insights, Number-One Kids’ Net Readies New Shows, Specials and On-the-Ground Events Expanding Its Global Footprint
Highlights from Network’s Annual Upfront Presentation Include Appearances by Music and TV Superstar Gwen Stefani; Jace Norman from Top-Rated Henry Danger; Social Media Influencer JoJo Siwa; and Special Performance by Multi-Platinum Recording Artist Pitbull
Nickelodeon--the number-one kids’ network--heads into the new season with a content pipeline for every genre kids love, filled with almost 700 episodes of new and returning series across its platforms in preschool, animation and live action; TV movies and tent-pole events; and real-world experiences that will grow the brand further beyond television. Guided by the audience in everything it does, Nickelodeon uses its research insights to create the most relevant and authentic content for kids, resulting in the network’s top-rated status and ownership of the top shows with Kids 2-11, Kids 6-11 and Kids 2-5. Details of Nick’s content pipeline and its plans to expand its footprint past its own screens were outlined today at the network’s annual upfront presentation, held at New York City’s Jazz at Lincoln Center.
“Today’s kids are coming of age in a revolutionary period of change, in tech, entertainment, politics and culture, and these factors have definitely influenced how they see the world,” said Cyma Zarghami, President, Nickelodeon Group. “It’s our job to understand everything we can about kids, and connect our audience to relevant content and characters that speak to their need for authenticity and diversity--both on our screens and beyond through on-the-ground experiences.”
Key insights powering Nickelodeon’s content pipeline include data from its recent, nationally representative study, “The Story of Me.” Sample of the findings featured in today’s presentation include:
In response to what it has learned from today’s kids, Nickelodeon has developed content that is relevant and authentic to their lives today. For example, kids’ love of family is reflected in shows like The Loud House and The Thundermans ; their interest in being their own boss is in the premise of shows like Game Shakers ; and diversity is woven throughout all quarters of Nickelodeon--from Nella the Princess Knight , to Shimmer and Shine , to the network’s ongoing legacy of strong female leads.
During the upfront presentation, Zarghami previewed the network’s content pipeline, offering a close look at a selection of upcoming projects that underscore Nick’s overall programming strategy, including: an animated series based on the top-ranked live-action hit Henry Danger , starring Jace Norman; a brand-new, reimagined animated Teenage Mutant Ninja Turtles series, titled Rise of the Teenage Mutant Ninja Turtles ; Lip Sync Battle Shorties , a spinoff of Spike’s global phenomenon Lip Sync Battle; more Kuu Kuu Harajuku from music and TV superstar Gwen Stefani; a TV special and consumer products line based on performer, actress and social media influencer, JoJo Siwa; and the first look at Amusement Park , Paramount Pictures’ animated feature set for release in 2018, which will be followed by a Nickelodeon-produced TV series the next year. The presentation was capped with a performance by multi-platinum recording artist Pitbull.
Nickelodeon also has plans to continue expanding the brand’s footprint through recreation and on-the-ground activations. In addition to adding multiple branded luxury family resorts around the world, and additional tour dates for its preschool PAW Patrol Live! tour, Nick announced Nickelodeon SlimeFest , a multi-day family festival of music, activities and fun. Coming next year, the festival will feature performances by top recording artists, immersive one-of-a-kind experiences, Nickelodeon stars and characters, and plenty of the network’s signature green slime.
As Nickelodeon marks three years and counting as the number-one kids’ network in every demo, its pipeline of content in every genre includes:
Nickelodeon is the number-one network for preschoolers year to date, a leading position it has held for the last three years. As it did in 2016, Nick currently owns six of the top 10 shows for Kids 2-5 this year, led by number-one-ranked PAW Patrol .
This season, the network will premiere almost 200 new episodes of returning hit shows PAW Patrol , Blaze and the Monster Machines , Shimmer and Shine , Mutt & Stuff , and the just-launched Nella the Princess Knight , and the following new series:
Nickelodeon is the number-one network for Kids 2-11 and Kids 6-11 year to date, up +5% among Kids 2-11, with its February performance marking six straight months at number one with Kids 6-11. Besides being home to TV’s top two animated kids’ shows, SpongeBob SquarePants and The Loud House, Nick currently owns the top 10 shows for Kids 2-11 and nine of the top 10 with Kids 6-11. For 2016, Nick owned nine out of the top 10 shows with Kids 2-11 and six of the top 10 shows with Kids 6-11.
This season, the network will air almost close to 200 episodes of returning animated hits like SpongeBob SquarePants , The Loud House and ALVINNN!!! and The Chipmunks , and new shows:
Nickelodeon is the number-one network for Kids 2-11 and Kids 6-11 year to date, up +5% among Kids 2-11, with its February performance marking six straight months at number one with Kids 6-11. Nick currently owns the top 10 shows for Kids 2-11 and nine of the top 10 series for Kids 6-11, led by shows like top-ranked The Thundermans, Henry Danger and Game Shakers. For 2016, Nick owned nine out of the top 10 shows with Kids 2-11 and six of the top 10 shows with Kids 6-11.
TV Movies and Tent Poles:
Nickelodeon will give kids more of what they love from the net’s content pipeline and across the worlds of entertainment, sports, celebrities and pop culture, with TV movies and tent poles including:
Nickelodeon year to date is the number-one kids’ network, with the top shows on all TV in every key demo--the top 10 among Kids 2-11; nine of the top 10 with Kids 6-11; and six of the top 10 shows for Kids 2-5. Nick recently marked its third straight year at number one with kids, outpacing the competition most recently in 2016 by double digits. Nickelodeon also had the top shows in every demo in 2016: nine out of the top 10 with Kids 2-11; six of the top 10 with Kids 6-11; and six of the top 10 preschool programs.
Source: Nielsen Media Research (12/26/16-2/26/17), Live+7 blended, 3 t/c min
Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).