'JAY JAY THE JET PLANE' Lands on PBS Home Video with Distribution Taking off from Paramount Home Entertainment; One of the World's Most Popular Characters Jets into Spring 2006 with New Episodes and a New Look under PBS KIDS(R) Label

Monday, August 8, 2005 8:55 am EDT


HOLLYWOOD, Calif.--(BUSINESS WIRE)--Aug. 8, 2005--Building on their successful partnership to develop and distribute some of the best known children's franchises in the world on DVD and VHS, Paramount Home Entertainment and PBS Home Video today announced the acquisition of the phenomenally popular "JAY JAY THE JET PLANE" series. Plans are in place to relaunch the property on home video with a new look in the spring of 2006. Under the multi-year deal, Paramount Home Entertainment will distribute and market a minimum of two new titles per year in North America under the PBS KIDS label.

The Jay Jay TV Series, which airs daily on PBS stations across the U.S., currently consists of 80, 12-minute episodes. There are 10 new Jay Jay episodes in production that are set to "take off" in the Fall of 2005 featuring innovative interactive learning concepts, Spanish words and a new Hispanic airplane character.

"Building upon the momentum we've generated to date with PBS Home Video to relaunch this property into the home entertainment marketplace is truly exciting," said Meagan Burrows, President, Paramount Pictures Domestic Home Entertainment. "Given our expertise and track record with children's franchises, we have every confidence that we can generate tremendous awareness and sales for 'JAY JAY THE JET PLANE.'"

"Our very successful relationship that was launched last year with Paramount Home Entertainment continues to build the PBS KIDS brand while making kids' favorite programs available to them for viewing at anytime," said Amy Bevilacqua, Senior Director, Consumer Products, PBS. "'JAY JAY THE JET PLANE' touches thousands of preschoolers' lives and gives them an introduction to science and nature, along with valuable life lessons such as caring, sharing and valuing friendship. These new videos are certain to broaden and expand that reach to new and future fans."

"We are extremely excited about expanding our relationship with PBS Home Video and building a new relationship with Paramount Home Entertainment," said Caren Shalek, SVP Consumer Products, PorchLight Entertainment. "With our new interactive Jay Jay Mysteries episodes featuring the introduction of Lina, a four year old bilingual airplane, later this year on PBS, this is an ideal time to leverage and cross promote new product for spring 2006."

"JAY JAY THE JET PLANE" is a preschool television series created by Deborah and David Michel in which Jay Jay and his airplane friends bring stories of fun and adventure, all from their magical home at Tarrytown Airport. The 3D animated series produced by PorchLight Entertainment and Modern Cartoons is seen daily on PBS stations across the U.S. and airs in more than 50 countries. In addition, the property has more than 30 U.S. licensees for books, CD ROMs, toys, apparel and other products.

PBS Home Video furthers PBS' mission of lifelong learning by expanding the availability of PBS' top-quality programs. Bringing diverse viewpoints to television, the Internet and home entertainment, PBS provides high-quality documentary, children's and dramatic entertainment, and consistently dominates the most prestigious award competitions. PBS is the leading provider of educational materials for K-12 teachers, and offers a broad array of educational services for adult learners. Video resources for educators are available at www.shoppbs.com/teachers. PBS' premier kids' TV programming and Web sites, PBS KIDS online (pbskids.org) and PBS KIDS GO! online (pbskidsgo.org), continue to be parents' and teachers' most trusted learning environments for children. More information about PBS is available at pbs.org, the leading dot-org Web site on the Internet. PBS is a private, nonprofit media enterprise that serves the nation's 348 public noncommercial television stations, reaching nearly 90 million people each week. PBS is headquartered in Alexandria, Virginia.

Paramount Home Entertainment is part of the operations of Paramount Pictures, a unit of Viacom Inc. Visit www.paramount.com/homeentertainment to learn more about Paramount Home Entertainment's new releases, as well as other classic Hollywood films, television programs, animated titles and family and special interest programming.

PorchLight Entertainment is a multi-faceted entertainment company focused on the production and distribution of high-quality family entertainment including licensing and merchandising representation for children and family brands and trademarks. Since its formation in 1995 by veteran entertainment executives Bruce D. Johnson and William T. Baumann, PorchLight has produced the Emmy-award winning series, "Tutenstein" (Discovery Kids/NBC and Jetix Europe), the award-winning CGI animated children's series "Jay Jay the Jet Plane" (PBS KIDS), "Four Eyes" (France 3) and "Adventures From the Book of Virtues" (PBS KIDS), as well as over 30 animated and live-action movies. The Company's distribution library consists of more than 100 movies and 500 half-hours of programming from leading producers in addition to PorchLight's own productions. PorchLight Entertainment can be found at www.porchlight.com.


Paramount Home Entertainment
Brenda Ciccone, 323-956-8091



Click here for press information for Viacom's brands.