Hollywood, CA (June 07, 2017) -- Looking to expand its slate of films and bring more of parent company Viacom’s (NASDAQ: VIAB, VIA) leading brands to movie audiences around the world, Paramount Pictures Chairman and CEO Jim Gianopulos today announced the establishment of Paramount Players, a new production division to be run by Brian Robbins. Under the Paramount Players umbrella, Robbins and his team will develop, produce and market distinctive feature films in conjunction with such Viacom units as Nickelodeon, MTV, Comedy Central and BET.
Robbins – an innovative and prolific producer of television, film and digital media and most recently the founder of hugely successful digital media company Awesomeness – will serve as President of Paramount Players, reporting to Gianopulos. He joins the company later this month.
Said Gianopulos: “Brian is a true creative force in the entertainment and digital media industries. We are fortunate to draw from his vast experience to launch a new production paradigm with Paramount Players, which embraces the studio’s history and DNA through its name, but will focus, in distinctive ways, on contemporary talent and properties for young audiences while drawing upon the vast resources of the Viacom brands.”
In his new role, Robbins will work closely with the leaders of each of Viacom’s flagship brands to focus on talent and properties to be developed by Paramount Players. Paramount Pictures will market and distribute these co-branded films through its worldwide operation with a unique emphasis on digital and social media campaigns benefitting from the global reach of Viacom’s networks.
Robbins stated: “In the past five years at Awesomeness I learned that new distribution has created so many more opportunities to find/watch content as a consumer and feed/market content as a creator. But, at the end of the day, it's still about the creative: making good films that people will show up to watch. From there you can build a brand that people will trust and care about. I can’t wait to disrupt the status quo with a new approach to filmmaking. It also feels really good to be reunited with my Nickelodeon and MTV families and to work with all my new colleagues.”
Robbins co-founded Awesomeness with Joe Davola in 2012 and most recently served as CEO of the multi-platform media company. Robbins drove all creative at Awesomeness and produced Expelled, Guidance, Foursome, t@gged, Freakish and the recent theatrical release Before I Fall.
As the co-founder of Tollin/Robbins Productions and the Founder and President of Varsity Pictures, Robbins is best known for executive producing numerous popular and critical television hits aimed at teens and young audiences, including the long-running CW series Smallville and One Tree Hill; Disney Channel’s Sonny With a Chance and So Random; Nickelodeon’s All That and Kenan and Kel; and Spike TV’s Blue Mountain State. Robbins also was the producing force behind the popular WB series What I Like About You and HBO’s Arli$$.
In feature films, Robbins has directed and/or produced Disney’s Wild Hogs and Shaggy Dog; Paramount’s Coach Carter, Hardball and Varsity Blues; DreamWorks’ Norbit and A Thousand Words; and Sony’s Radio.
Robbins has won a Directors Guild Award and a Peabody Award, and he was awarded the Pioneer Prize by the International Academy of Television Arts and Sciences. He also received an Emmy Award nomination.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a major global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries.