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  • HOLLYWOOD, Calif.--(BUSINESS WIRE)--With the new BAYWATCH movie headed into theaters, Paramount Pictures announced today a list of brand partners and licensees with promotional programs taking full advantage of the pop culture hit franchise. “These partnering companies have truly tapped into the comedic tone and iconic beach lifestyle that is the new BAYWATCH movie,” said LeeAnne Stables, President, Worldwide Marketing Partnerships & Licensing at Paramount Pictures. “more...

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